CRED, widely recognized as a fintech unicorn, is reportedly teaming up with IndusInd Bank to introduce a co-branded credit card. Although neither company has officially confirmed the news, this move signals a strategic push into the competitive landscape of fintech–banking partnerships.

Why does this matter?

Co-branded credit cards are rapidly gaining traction as banks and fintech players leverage each other’s strengths. Many users have long anticipated such a move from CRED, given its existing offerings like credit score tracking, hidden charge detection, bill payment reminders, and cashback rewards.

With millions of active users, CRED holds a significant advantage in terms of user insights—though the company emphasizes its commitment to data privacy. This deep understanding of its community enables CRED to design a card tailored to its users’ needs. Such a product wouldn’t just enhance customer loyalty but also create new revenue opportunities, aligning with CRED’s goal of achieving full-year profitability by FY26.

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Currently, fintech companies like Uni, Scapia, Slice, and Super.money offer co-branded credit cards in India. With its upcoming launch, CRED is set to enter this competitive segment.

While specific details remain under wraps, the card is expected to integrate features such as accelerated rewards for spending within the CRED ecosystem, seamless app-based controls, and possibly unique benefits that set it apart.

The CRED–IndusInd Bank credit card has already generated significant buzz among users, many of whom have been waiting for such an offering. With the growing popularity of fintech-driven cards in India, this launch seems perfectly timed.

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